Slash Your Advertising Costs Now
Summary
"Slash Your Advertising Costs Now" concentrates on the types of "meat-and-potatoes" marketing communication that smaller advertisers use -- direct mail, yellow pages, response advertising, and the like. In addition, the organization is presented in small, simple bits that the reader can put to use now. The easy-to-use "Cost-Savings Equation" will show you how to project results before you commit funds to a promotion.
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