Basic Marketing Management
Summary
To accommodate instructors who either don't use cases or prefer to select their own, we offer a marketing management book that focuses exclusively on text material. In addition, to keep the price of the book affordable, we have chosen to publish this book in a paperback form. Like the Marketing Text and Cases, Seventh Edition text, this book is intended for the Sr/MBA course in Marketing Management or Marketing Strategy. 15 chapters provide good coverage of the subject in a compact format.
Similar Books
-
The McGraw-Hill 36-Hour Course in Finance for Non-Financial Managersby Robert A. Cooke
-
Essentials of Marketing Student Package #1by Jr. Perreault
-
Essentials of Marketing: A Global-Management Approachby William D. Perreault Jr.
-
California Real Estate Principlesby Dennis J. McKenzie
-
The Best of the Future of Business with Student CD-ROM and InfoTrac College Editionby Lawrence J. Gitman
-
Financial and Business Statementsby Franklin J. Plewa
-
Introduction to Marketingby Johan Strydom
-
Business Associations, Second Editionby Joseph Shade
-
The California Paralegalby William P. Statsky
-
Marketing with Online Learning Center Premium Content Cardby Michael J. Etzel
-
Financial Accounting: A Bridge to Decision Makingby Robert W. Ingram
-
![Cover for Management: Building Competitive Advantage [with PowerWeb]](/static/covers/37a651ace38c4ceea201931cb37c2ec4.png)
Management: Building Competitive Advantage [with PowerWeb]by Thomas S. Bateman
-
Financial Accountingby Robert Perks
-
-
Essentials of Accountingby Michael D. Lawrence
-
Essential Financial Accounting for Managersby Leslie Chadwick