Marketing [with CD-ROM & PowerWeb]
![Cover for Marketing [with CD-ROM & PowerWeb]](/static/covers/0fa830926da1456a96b84f027fc19130.png)
Summary
Marketing, 7e by Kerin, Berkowitz, Hartley, and Rudelius continues a tradition of leading the market with contemporary, cutting-edge content presented in a conversational student-oriented style, supported by the most comprehensive, innovative, and useful supplement package available. This text and package is designed to meet the needs of a wide spectrum of faculty - from the professor who just wants a good textbook and a few key supplements, to the professor who wants a top-notch fully integrated multimedia program.
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