Publicity and Public Relations
Summary
How can publicity help increase your business sales and profits? How can you keep your public relations expenditures cost effective? Here are the answers to these questions, as well as expert advice on creating news-worthy stories connected with your business, establishing effective media contacts, and handling publicity if your company enters a crisis situation. Author Dorothy I. Doty shows how publicity and public relations have become vital aspects of modern business -- and she also demonstrates how to use them to your best advantage.
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