Summary

Winning helps the independent agent or broker harness the capabilities and power of direct marketing...to compete successfully in the 90s. It also guides underwriting companies to develop direct marketing programs for their career agents as well as their independent agents and brokers.
Chapter after chapter reveals the winning secrets of hundreds of successful agents and brokers and professional direct marketers. Winning's illustrations help you understand the inside of direct marketing, including calculating customer Life Time value; calculating average policy life, establishing batch control; managing a lead generation program; direct marketing strategies and concepts; simplified direct marketing mathematics; and telemarketing principles and practices.
From targeting your best prospects to administering your new business, to tracking your old business...if you want to expand your customer base, Winning is the insurance marketers answer to the direct marketing strategies that are sure to expand business and increase profits.
Winning is a unique book that leads you through the complexities of direct marketing in the 90s, and shows you how to come out a winner in these highly competitive times!