New Product Screening: A Step-Wise Approach

by William Winston

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Summary

This text is designed to provide an easily understood layperson’s introduction to the screening of new products. Authors Lesch and Rupert make it easy to implement their ideas with the accompanying software (IBM compatible; 1.44 meg drive required to run software). Readers will increase their likelihood of picking “winners” from “losers” in the new product development game. Generate profit from more “winners” with New Product Screening, the handbook for decisionmaking in bringing new products to the market.

Many new product ideas are suggested by analysts and consumers, but not all are viable in the marketplace for a wide variety of reasons. New Product Screening, built upon highly successful programs that were pioneered at several state university institutions to aid inventors and would-be entrepreneurs, provides step-by-step examples of what factors should be considered in the decision involving investments in new products. Particularly, it addresses what evidence should be systematically gathered to assist in determining which ideas should be groomed through additional research and investment, and equally important, which should be abandoned.

Inventors, new product managers, would-be entrepreneurs, college students, small business development centers, and state and federal economic development agencies will find New Product Screening a rich resource

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