Contracting in a Managed Care Environment: Market-Based Approaches
Summary
Managed care contracting has become a key marketing challenge. The matter of managed care raises the most basic, crucial marketing questions such what are your organizations core services?, how will we deliver those services?, and how will we price those services? Contracting in a Managed Care Market-Based Approaches offers practical advice on how to tackle the tactical, operational, financial, and actuarial issues surrounding managed care. Topics discussed · Developing a managed care strategy Determining pricing options Allocating funds and risk Negotiating effective contracts Establishing the necessary infrastructure
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