Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign

by Kent E. Dove

Cover for Conducting a Successful Capital Campaign: The New, Revised and Expanded Edition of the Leading Guide to Planning and Implementing a Capital Campaign
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Summary

"This book is highly recommended for development professionals, as well as board members and administrators who believe that a few million can easily be raised by development personnel in their spare time."
— National Society of Fund Raising Executives Journal on the 1st edition Conducting a Successful Capital Campaign has been the definitive resource on capital campaigns for a decade. Now, in the long-awaited second edition of the best-selling guide, Kent Dove offers an updated and expanded blueprint for planning and managing a successful capital campaign. He not only gives authoritative guidance to every aspect of a capital campaign but also provides new discussions on such important topics as linking strategic planning to fundraising, conducting external market surveys, defining leadership roles, establishing a campaign and solicitation process, and more. Other enhancements include:

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